Example: a museum
You supply information and photos about a new exhibition. We turn that into a website post, newsletter content, publications for LinkedIn, Instagram and Facebook, and the matching automated follow-up.
Managed Marketing
Your marketing. Taken care of for you.
From website and newsletter to social media and automated communication. You supply the knowledge and the content. We take care of planning, production, publishing and a steady cadence.
Managed Marketing from €295 per month, excluding VAT.
Three service levels
- Managed Marketing Essentialsfrom €295
- Managed Marketingfrom €895
- Managed Marketing Plusfrom €1,695
Amounts per month, excluding VAT. Digital quality. Taken care of for you.
Sound familiar?
Marketing matters, but it keeps getting postponed
Most organizations know perfectly well what they could be telling people. There are new products, events, promotions, projects, stories and news. It is the doing that gets squeezed out by the day-to-day.
- the newsletter has not gone out for two months;
- the website has not been updated;
- social media has been quiet for weeks;
- an event is announced too late;
- existing customer data is barely used;
- marketing only happens when someone happens to have time;
- results are barely measured;
- the same information has to be recreated for every channel.
Managed Marketing is not primarily about more marketing. It is about marketing that actually gets done, month after month.
How it works
You supply the knowledge. We make sure it gets used, structurally.
01
You supply the content
A topic, the facts, a few photos and the reason behind it. No finished copy needed.
02
We turn it into communication
We edit, structure and adapt the content for the agreed channels.
03
We distribute it
Website, newsletter and the social channels we agreed on together.
04
Automation takes over the routine
Whatever goes the same way every time, we do not do by hand every time.
05
We measure what happens
Which content gets read, which email gets opened, what leads to action.
06
We improve the delivery
Small adjustments to content, timing and channels, based on what we see.
Example: a bakery
You send the information and photos for the Easter range. We process it for the website, the newsletter and the social channels that matter to your customers.
You do not have to start from scratch for every channel.
Terms
What do we mean by a content moment?
A content moment is one topic or occasion you communicate about.
- a new exhibition;
- a new product;
- an event;
- a promotion;
- company news;
- an in-depth story;
- a seasonal campaign;
- a change in your services.
We process such a content moment for several agreed channels. A new exhibition can therefore be one content moment, and we use the information you supplied for your website, your newsletter and your social media.
A content moment can only be delivered when you supply enough substance. Without a topic and facts there is nothing to build.
Automation and people
Automation provides the rhythm. People safeguard content and quality.
What we automate
- automated welcome communication after sign-up;
- event confirmations and reminders;
- follow-up communication;
- segmentation of mailing lists;
- scheduled newsletters and campaigns;
- reactivating contacts where that fits;
- collecting marketing data automatically;
- recurring reporting.
Whatever happens the same way every time, we try not to redo by hand every time. Not everything gets automated, and that is not the goal either.
What people do
- planning;
- reviewing your input;
- editing;
- adjusting texts;
- adapting content per channel;
- checking before publishing;
- handling exceptions;
- interpreting results;
- deciding what can be improved.
Automation frees up human attention for content, checks and improvement.
Packages
Choose the cadence that fits your organization
You buy a fixed service level with an agreed cadence and concrete production capacity, not a bundle of hours. The prices are starting prices: size and complexity determine the final price.
Managed Marketing Essentials
from €295
per month, excl. VAT
"Make sure our marketing does not keep stalling."
For small organizations with limited marketing needs that mainly want to stay visible and reachable. A practical baseline for organizations whose marketing would otherwise keep stalling.
Guideline: up to 2 content moments per month
- simple content planning;
- processing of the content you supply;
- adapting content for the agreed channels;
- regular website content around these moments;
- up to 1 newsletter per month;
- social publishing on up to 2 agreed channels;
- management of existing basic automations;
- basic analytics;
- a periodic overview.
Recommended
Managed Marketing
from €895
per month, excl. VAT
"Make sure our marketing gets done structurally."
For organizations that want to use website, email, social and automation structurally without organizing the full marketing delivery themselves. This is Digikwal's standard Managed Marketing package.
Guideline: up to 4 content moments per month
Everything in Essentials, plus:
- monthly content planning;
- structural website content management;
- newsletter;
- targeted email campaigns within the agreed scope;
- distribution via the agreed social channels;
- management and optimization of existing marketing automations;
- segmentation;
- monthly analytics;
- monthly reporting;
- periodic optimization;
- a quarterly review.
Managed Marketing Plus
from €1,695
per month, excl. VAT
"A professional marketing function without building one ourselves."
For organizations where marketing is a structural part of running the business and where a higher communication and optimization frequency is needed. Works as a fractional operational marketing function.
Guideline: up to 8 content moments per month
Everything in Managed Marketing, plus:
- more extensive content and campaign planning;
- a higher publishing frequency;
- more extensive website content management;
- up to 2 newsletters or email campaigns per month;
- more extensive segmentation;
- active optimization of existing marketing automations;
- more extensive analytics;
- monthly analysis;
- a monthly optimization cycle;
- a monthly marketing review;
- experiments within existing channels and infrastructure;
- active flagging of opportunities and deviations.
At a glance
What is in which package?
Essentials provides basic continuity. Managed Marketing provides a structural marketing cycle. Plus works as an operational marketing function.
| Component | Essentials | Managed Marketing | Plus |
|---|---|---|---|
| Content moments | Up to 2 per month | Up to 4 per month | Up to 8 per month |
| Content planning | Simple, periodic | Monthly | Monthly, including campaigns |
| Website content | Around the content moments | Structural management | Extensive management |
| Newsletter and email | Max. 1 newsletter per month | Newsletter and targeted campaigns | Max. 2 newsletters or campaigns per month |
| Social publishing | Max. 2 channels | Agreed channels | Agreed channels, higher frequency |
| Marketing automation | Management of the existing basics | Management and optimization | Active optimization |
| Segmentation | Basic | Included | Extensive |
| Analytics | Basic | Monthly | Extensive |
| Reporting | Periodic overview | Monthly | Monthly, with analysis |
| Optimization | Flagging of deviations | Periodic | Monthly cycle with experiments |
| Marketing review | Not included | Quarterly | Monthly |
Transparent
What is and is not included?
Included, depending on your package
- content planning;
- editing;
- content adaptation;
- website content;
- newsletters;
- email campaigns;
- marketing automation;
- social publishing;
- segmentation;
- analytics;
- reporting;
- optimization.
Not included by default
- professional photography;
- professional video production;
- extensive graphic production;
- branding or visual identity;
- brochures and print;
- extensive independent research;
- PR;
- influencer marketing;
- community management;
- comments and direct messages;
- customer service;
- sales;
- CRM and pipeline management;
- extensive SEO programs;
- new complex website functionality;
- media budget.
Managed Marketing is not an unlimited full-service agency. We can arrange some of this work as a separate project or through a specialist or partner.
Channels
Social media is one channel. Your website, your email and your own customer data matter at least as much.
Website
We post news, publish activities, adjust texts, replace images, prepare campaign content and bring existing pages up to date.
New functionality, a redesign or major technical changes are project work and are not part of regular Managed Marketing.
Email and automation
Email is a channel you own yourself. Think of newsletters, targeted mailings, welcome communication, reminders, follow-up, segmentation and recurring automated communication.
Your own contact base often returns more than adding yet another channel.
Social media
We adapt content, schedule it and publish via the agreed channels.
Community management is not included by default. Comments, direct messages, complaints and customer service stay with you, unless we agree otherwise.
Analytics and optimization
Depending on your organization we look at website visits, traffic sources, popular content, clicks, newsletter performance, forms, sign-ups, reservations, orders, downloads and other relevant conversions.
Not everything that can be measured matters. We mainly look at numbers that say something about what your visitors and customers actually do. More extensive analysis and optimization belong to the higher packages.
Implementation
Set it up properly first. Then run it structurally.
Managed Marketing works best when the underlying environment is in good shape. At the start we therefore assess your website, email marketing, mailing lists, forms, segmentation, analytics, social publishing, existing automations, templates and content workflow, among other things.
Where needed we first carry out a separate Marketing Implementation. Possible work:
- setting up email marketing;
- setting up analytics;
- connecting forms;
- migrating mailing data;
- setting up segmentation;
- building templates;
- setting up social publishing;
- building marketing automation;
- setting up dashboards.
If your existing environment is already suitable, it does not have to be set up again.
Marketing Implementation is quoted separately, after a short assessment.
Working together
We know marketing and the systems. You know your organization.
Managed Marketing only works well when you supply substance. That does not mean you have to write the copy yourself.
Where relevant, you supply:
- topics;
- expertise;
- facts;
- product information;
- activities;
- news;
- dates and prices;
- photos and other available source material;
- timely feedback and approval.
We then take care of the processing and the delivery: planning, editing, publishing, automating, measuring and improving. You decide on your brand, your positioning and your commercial choices.
You do not have to deliver finished copy.
We do need the raw substance to build good communication from. Tell us what it is about and what the facts are, and we take it from there.
Is it a fit for you?
When Managed Marketing makes sense
Managed Marketing can be worthwhile when
- marketing keeps getting postponed;
- newsletters go out irregularly;
- website content is getting stale;
- the same information is recreated for every channel;
- you want to get more out of email marketing;
- marketing automation is barely used;
- you have plenty of topics and expertise, but too little delivery;
- you do not want to hire a marketing employee of your own;
- you want more structure and predictability;
- you want to know which communication is actually being used.
Probably less of a fit when
- you have hardly anything to communicate;
- you cannot supply any substance;
- you are mainly looking for professional photography or video;
- you are looking for a branding agency;
- you mainly want advertising campaigns managed;
- you are looking for someone to take over sales or customer service;
- you expect guaranteed leads or revenue.
The difference
Why not a regular marketing agency?
A traditional marketing agency can be an excellent fit. Certainly when you need a campaign, a branding project, a video production or another specialist creative assignment.
Managed Marketing has a different purpose. We focus on the recurring operational marketing cycle: planning, processing, publishing, automating, measuring and improving.
Do you mainly need a new visual identity, a campaign concept or professional video production? Then a specialist agency is the better choice.
Do you mainly want your existing marketing channels used well every month instead of stalling? Then Managed Marketing is the better fit.
Good to know
Clear expectations
No guaranteed results
We can deliver professional execution, structure, monitoring and optimization. We do not guarantee a number of leads, a number of customers, revenue, reach, followers, search rankings, conversion rate or ROAS.
Marketing results also depend on your offering, your price, the market, the competition, your reputation, the season, commercial follow-up and other factors outside our control.
Media budget and external production
The subscription prices exclude advertising budget, paid media, photography, video production, print, paid placements and external creative production costs.
We only incur such costs once we have agreed on them.
Why Digikwal
Digital quality. Taken care of for you.
Fixed monthly fee, clear scope
You know what you are buying and what is not included. No bundle of hours and no surprises afterwards.
A steady marketing cadence
The cycle is planned and keeps going, even in a busy month.
Setup and delivery from one partner
We set up the environment and then do the work. No handover between parties.
Good content used more than once
One content moment becomes usable for your website, your newsletter and your social channels.
Automation where it works, people where it matters
Rhythm from automation, content and quality from human oversight.
Website, email, automation, social and analytics as one process
Not five separate things that know nothing about each other.
Built for small organizations
Our packages are built for organizations of roughly 1 to 25 employees.
Room to grow when you need it
Start with Essentials and move up when there is more to communicate.
Questions
Frequently asked questions about Managed Marketing
What is Managed Marketing?
We carry out your recurring marketing: planning, turning your input into communication, publishing on the agreed channels, managing automated communication, measuring and improving. You buy a fixed service level with an agreed cadence.
What is the difference with a marketing agency?
An agency is often strong in campaigns, branding and creative production. We focus on the monthly delivery, so that website, newsletter, social and automation keep running.
What do you mean by a content moment?
One topic or occasion you communicate about: an exhibition, a product, an event or a promotion. We process that single topic for several agreed channels. The condition is that you supply enough substance.
Do I have to write the copy myself?
No. You do not have to deliver finished copy. We do need the raw substance: what it is about, what the occasion is and what the facts are.
What do I have to supply?
Topics, expertise, facts, product information, activities, news, dates and prices, available images, and timely feedback or approval where that is agreed.
Which social channels can you manage?
The channels we agree on in advance and where publishing is technically possible, for example LinkedIn, Facebook and Instagram. With Essentials that is up to 2 channels.
Do you also reply to comments and direct messages?
Not by default. Comments, direct messages, complaints and customer service stay with you, unless we agree otherwise.
Do you also make photos and videos?
Not by default. We work with the images you supply and with existing templates. We can arrange professional photography and video production as a separate project or through a specialist.
Do you also run advertising?
Managing advertising campaigns is not part of Managed Marketing by default, and advertising budget is never included. If you want to advertise, we agree on that separately.
What happens if I supply no content for a month?
Then we can publish less that month. Capacity is reserved per month and cannot be saved up indefinitely. Small shifts between weeks are fine; if input stays absent structurally, we will raise it with you.
Do you use AI for content?
Where it fits we use automation and AI as a tool to produce efficiently. The agreed human oversight and the quality remain our responsibility. Whatever goes out on your behalf has been reviewed by people.
Do I have to use Odoo?
Not necessarily. We work a lot with systems we know well, but you are buying a managed marketing operation, not software. During the introductory meeting we look at whether your current environment is workable.
What does Marketing Implementation cost?
That depends on the state of your current environment, the data that has to come along and the integrations that are needed. We quote it separately after a short assessment. If your environment is already suitable, it stays limited.
Why are the prices "from" prices?
Because the work depends on the number of content moments, the number of channels, the amount of website work, the complexity of your automation, your reporting needs and the quality of the input supplied. The amounts shown apply at normal complexity.
Can I switch to a different package later?
Yes. Many organizations start with Essentials and switch when there is more to communicate or more channels become active.
Can you guarantee that I will get more customers?
No. We can control the delivery, the structure and the measurement. Whether that leads to more customers also depends on your offering, your price, the market, the competition, your reputation, the season and commercial follow-up.
Marketing that no longer gets postponed?
We look at what you do today, which channels matter for your organization and how much work is needed each month. Then we determine which service level fits.
If it turns out Managed Marketing is not a fit for your organization, we will say so.