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Digital quality. Handled for you.

Managed Marketing

Your marketing. Handled for you.

From website and newsletter to social media and automated communications. You supply the knowledge and the substance. We take care of planning, production, publication and a fixed rhythm.

Schedule an introduction See the packages

Amounts per month, excluding VAT.

  1. Your input
  2. Planning
  3. Production
  4. Channels
  5. Analysis
  6. Improvement
The cycle is planned and keeps going, even in a busy month. Improvement feeds the next round of planning.

Sound familiar?

Marketing matters, but keeps being left

Managed Marketing is not primarily about more marketing. It is about marketing that actually gets done, structurally.

Most organisations know perfectly well what they could be telling people: new products, events, campaigns, projects, stories and news. It is just that in the daily rush, the execution never happens.

  • the newsletter has not gone out for two months
  • the website has not been updated and social media has been quiet for weeks
  • an event is communicated too late
  • existing customer data is barely used
  • marketing only happens when someone happens to have time
  • results are barely measured
  • the same information has to be recreated for every channel

The principle

One subject, several channels

A content moment is one subject or occasion you communicate about: a new exhibition, a product, an event, an offer, company news, a story, a seasonal campaign or a change in your services.

Your inputContent moment
  • Website
  • Newsletter
  • Social channels

Back into the cycle: what happens on the channels comes back as data, gets analysed and shapes the next round of planning. Measuring is part of the rhythm, not a separate dashboard.

You do not have to start over for every channel. A content moment can only be produced if you supply enough substance, though: without a subject and facts there is nothing to make.

Example: a museum

You supply information and photos about a new exhibition. We turn that into a website post, newsletter content, publications for LinkedIn, Instagram and Facebook, and the automated follow-up communications that go with it.

Example: a shop

You send the information and photos of the Easter collection. We process that for the website, the newsletter and the social channels that are relevant to your customers.

How it works

You supply the knowledge. We make sure it is used structurally.

  1. 01

    You supply the substance

    A subject, the facts, a few photos and the occasion. No ready-made copy needed.

  2. 02

    We turn it into communications

    We edit, structure and adapt the content for the agreed channels.

  3. 03

    We distribute it

    Website, newsletter and the social channels we agreed on together.

  4. 04

    Automation takes over work

    Welcome communications, confirmations, reminders, segmentation and recurring reporting run automatically.

  5. 05

    We measure what happens

    Which content is read, which email is opened, what leads to action.

  6. 06

    We improve the execution

    Small adjustments to content, timing and channels, based on what we see.

Automation handles the regular part. People plan, assess your input, edit, check before publication, handle exceptions and interpret the results. Not everything is automated, and that is not the goal either.

Packages

How structurally does the marketing cycle need to run?

You buy a fixed service level with an agreed rhythm and concrete production capacity, not a bundle of hours.

What is in which package?

Essentials provides basic continuity. Managed Marketing provides a structural marketing cycle. Plus works as an operational marketing function.

Managed Marketing Essentials from €295 p/m Make sure our marketing does not keep grinding to a halt. Discuss Essentials Managed Marketing from €895 p/m Make sure our marketing runs structurally. Discuss Managed Marketing Managed Marketing Plus from €1,695 p/m A professional marketing function without building it yourself. Discuss Plus
Planning and production
Content moments Up to 2 a month Up to 4 a month Up to 8 a month
Content planning Simple, periodic Monthly Monthly, including campaigns
Website content Around the content moments Structural management Extensive management
Channels
Newsletter and email Max. 1 newsletter a month Newsletter and targeted campaigns Max. 2 newsletters or campaigns a month
Social publishing Max. 2 channels The agreed channels The agreed channels, higher frequency
Automation
Marketing automation Management of the existing setup Management and optimisation Active optimisation
Segmentation Basic Extensive
Analysis and optimisation
Analytics Basic Monthly Extensive
Reporting Periodic overview Monthly Monthly, with analysis
Optimisation Flagging of deviations Periodic A monthly cycle with experiments
Marketing review Quarterly Monthly

The final scope is recorded per organisation. Capacity is reserved per period: if source material is not supplied, or supplied too late, unused capacity cannot be saved up indefinitely.

Working together

We know marketing and the systems. You know your organisation.

You do not have to deliver ready-made copy. We do need the raw substance to turn it into good communications.

You supply

  • Subjects
  • Expertise and facts
  • Product information
  • Activities and news
  • Dates and prices
  • Available imagery
  • Timely feedback or approval

is processed by

Digikwal produces

  • Planning
  • Editing
  • Adapting per channel
  • Publishing
  • Automate
  • Measuring
  • Optimising

and publishes on

The agreed channels

  • Website
  • Email and automation
  • Social
  • Analytics

You set your own brand, your positioning and your commercial choices, drawing on our expertise where you need it.

Channels

Social media is one channel. Your website, your email and your own customer data matter at least as much.

Website

We post news, publish activities, adjust copy, replace images, prepare campaign content and update existing pages. New functionality, a redesign or major technical changes are project work.

Email and automation

Newsletters, targeted mailings, welcome communications, reminders, follow-up, segmentation and recurring automated communications. Your own contact base often yields more than adding another channel.

Social media

We adapt content, schedule it and publish it through the agreed channels. Community management is not included as standard: replies, private messages, complaints and customer service stay with you, unless we agree otherwise.

Analytics and optimisation

Website visits, traffic sources, popular content, clicks, newsletter performance, forms, sign-ups, reservations, orders and other relevant conversions. Not everything that is measurable is important. More extensive analysis belongs to the higher packages.

Transparent

What falls within Managed Marketing and what is project work

Within the agreed scope

  • content planning, editing and content adaptation
  • website content, newsletters and email campaigns
  • marketing automation and social publishing
  • segmentation, analytics and reporting
  • periodic optimisation

Not included as standard

  • professional photography, video production and extensive graphic production
  • branding, visual identity, brochures and print
  • extensive independent research, PR and influencer marketing
  • community management, replies and private messages, customer service and sales
  • CRM and pipeline management, extensive SEO programmes and new complex website functionality
  • media budget and paid placements

No guaranteed results

We deliver professional execution, structure, monitoring and optimisation. We do not guarantee a number of leads, customers, revenue, reach, followers, search engine positions, conversion rate or ROAS. Marketing results also depend on your offer, your price, the market, the competition, your reputation, the season and your commercial follow-up.

Media budget and external production

The subscription prices exclude advertising budget, paid media, photography, video production, print, paid placements and external creative production costs. We only incur those costs by agreement.

Managed Marketing is not an unlimited full-service marketing agency. If what you mainly need is a new visual identity, a campaign concept or professional video production, a specialised agency is a better choice. Part of that work we can arrange as a separate project or through a partner.

Implementation

Set up properly first. Then run it structurally.

Managed Marketing works best when the underlying environment is in good shape. At the start we assess your website, email marketing, mailing lists, forms, segmentation, analytics, social publishing, existing automations, templates and content workflow.

  1. Determine channels and goals

    Which channels are relevant, what you want to achieve and which rhythm fits.

  2. Templates and content process

    Newsletter and content templates, the publication workflow and approval arrangements.

  3. Email, forms and data

    Setting up email marketing, connecting forms, migrating mailing data and setting up segmentation.

  4. Automation and analytics

    Building marketing automation, setting up analytics and dashboards, preparing social publishing.

  5. First cycle

    The first monthly plan and publications, after which the rhythm continues.

If your existing environment is already suitable, it does not have to be set up again. We quote the Marketing Implementation separately, after a short assessment.

Is it a fit for you?

Occasional or structural?

The question is not whether you think marketing matters, but whether the execution keeps going or depends on who has time.

Today: occasional

  1. Someone has time
  2. Something gets published
  3. It goes quiet again
  • marketing regularly keeps being left and newsletters go out irregularly
  • website content ages and automation is barely used
  • the same information is recreated for every channel
  • you have plenty of subjects and expertise, but too little execution
  • you do not want to hire a marketing employee of your own

Less of a fit

  • you have hardly anything to communicate or cannot supply any substance
  • you are mainly looking for professional photography or video
  • you are looking for a branding agency
  • you mainly want advertising managed
  • you are looking for someone to take over sales or customer service
  • you expect guaranteed leads or revenue

Our packages are built for organisations of roughly 1 to 25 employees. Start with Essentials and move up when there is more to communicate.

Another practical question?

See the frequently asked questions about content moments, channels, what you supply yourself, advertising and the difference with a marketing agency.

See frequently asked questions

A marketing rhythm that does not keep grinding to a halt?

We look at what you do today, which channels are relevant to your organisation and how much work is needed each month. Then we determine which service level fits. If it turns out Managed Marketing does not suit your organisation, we will say so.

Schedule an introduction See the packages